POLICE looks beyond and expresses the essence of the urban, the free and the rebellious street spirit to give full expression of the self. Founded in 1983, POLICE soon emerged as a brand identifying refined design and a strong image, inspired by an American "on the road" lifestyle. During the 90s it became a true global phenomenon. The POLICE attittude made its worldwide mark right from the outset, as an Italian brand with potent international overtones. For more than 30 years POLICE has been synonymous with their big name ambassadors, strong energetic style and urban charisma, and have been developing as a full lifestyle brand ever since.